Opening Remarks In today’s rapidly changing business world, staying ahead of the rivals is essential. Market research has traditionally been a core approach for achieving a market edge, but the advent of Artificial Intelligence (AI) has transformed this field. AI-pow

    Introduction Social media marketing is evolving dramatically in the last few years, driven by changes in technology, consumer actions, and corporate demands. One of the most significant shifts in the marketing landscape is the emergence of artificial intelligence (AI). AI&rsqu